It is important once your website is ready to be launched that you do a thorough website check before going live to make sure all your pages are formatting properly across all devices, that spelling and grammar is correct and the site functionality is what it should be.
Below we have put together a checklist for you to go over your website before you hit the publish button.
To begin with let’s check your content. It is crucial that you check for anomalies. There is nothing more damaging to a business than having a website that is riddled with poor grammar spelling mistakes throughout. It is unacceptable and unprofessional.
Are all the pages finished and populated and does your site content reflect the planned sitemap.
Are all pages, subpages, categories and subcategories showing in the menu or menus.
- Spelling & Grammar
The text on all pages needs to be double check and proofread for any spelling and grammar errors.
- Logical Pathways
Does the copy read well and provide a clear message and understanding for customers to know of what to do next.
- Layout Design
Does the content display correctly on the pages. Check all formatting of menus, lists, headers, paragraphs, forms, images, videos and any other content that may be on the page.
- Responsive Design
Check formatting on all devices. i.e. mobiles, tablets, laptops and desktops.
- Headers & Footers
Is the information in the header and footer sections of the website correct.
- Legal Information
- Contact Details
Are all the contact details correct on the site including the header footer sections on all pages. Double check all phone numbers and emails addresses. Are the phone numbers clickable links for mobile devices.
Do all the forms work on the site and go to the correct people within your business, does the customer receive a copy of what they sent. Are the forms branded with your logo
If required do you have the correct citation and/or licensing rights for fonts, images and other content.
Do you know where all your content comes from including images and if any possible copyright issues apply. Don’t be caught out here, it may cost you a lot of money if you’re breaching copyright.
Although the design should of been already signed off and finished it is important to double check again once the website has been created to make sure the nothing has broken and that the design still represents your company as it should. Have you created logical pathways for your customers when using the site that offer positive experiences no matter what device they’re on.
Is your design consistent across all pages and all devices.
Does your website reshape properly when viewing on mobile devices, scrolling should only be up and down not sideways
- Touch Screens
On mobile devices are all the menus and buttons big enough for touch screens.
Are the site colours consistent with your brand.
Ensure all fonts for headings and text are consistent and the same throughout the website.
Ensure all images are correct and not showing watermarks from where they were purchased from.
The functionality is crucial for the success of the website and is an important part of the checking process before going live. The last thing you want is for a customer to arrive at your website then they can’t use it due to the website not working.
Ensure all forms are working, submitting correctly and you’re receiving a copy.
- Required Fields
Do your forms have all the required fields needed.
- Opt Out
Is there an opt out option for joining your mailing lists.
Ensure that your customer receives a copy including the auto responders.
Are the results of the forms being stored in the database properly and is the customer details being saved for future marketing opportunities.
- Email Marketing
Have you tested your email marketing module.
Do all the links work on your pages.
- Share & Like
Have you allowed users to share and like information via social media platforms.
- Socila Media
Are you linking to your social media platforms and RSS feeds
Your logo should be a link back to your homepage.
- Site Speed
Check your site speed and loading times.
- 404 Pages
Have you placed a 404 redirect page in case someone mistypes the url.
If eCommerce have you organised:
- A SSL certificate and tested it multiple browsers.
- Payment gateway to handle your secure online payments.
It is important that your website has every possible chance to be found when someone is searching on Google for your products or services. What's the point of having a site if no one knows it exists or it can’t be found. There are a couple of things that you can do to help boost your website’s organic SEO from day one.
- Meta tags
Make sure all pages are using the correct meta tags for that page and not being repeated across the website.
- Meta Title bars
The titles of the pages need to be unique including important keywords that are also included in the page content. Ideally no more that 70 characters.
- Meta Descriptions
Page meta summary or description again must be unique to each page including keywords from the page. A small sentence no more than 156 characters.
Double check your spelling and grammar in your meta tags.
- Text based URLs
Are you using text base URL’s on the site and are you taking advantage of these on all pages.
Are you using the appropriate headings on the pages. All pages should have a least one heading 1 tag and other heading such as h2,h3 etc.
Are your keywords included in the text on the page. They are crucial for a webpage to be found by Google when searching.
- Social Media
Are you allowing customers to share or like your content via social media platforms.
Make sure your website offers an XML sitemap to help search engines index your website.
- ALT Tags
Do all your images have the correct ALT tags on them.
Do you have your robot.txt file setup properly
- 301 redirects
If needed do you have proper 301 redirects setup for old pages to new ones.
Once uploaded we need to be able to track how well the website is running. It is advised that you use Google Analytics and Google Webmaster to help track visits, bounce rates, loading times, landing and exit pages, where the traffic comes from, what devices are they using and keywords used to find the website. Through analytics we can also create funnels to see how someone actually uses the website.
- Google Analytics
Make sure your website has the correct embedded coding for Google analytics in the site.
- Google Webmasters
Make sure you also include the Google site verification code for Google webmasters.
- Funnels and Goals
Have you set up any goals and funnels in analytics.
- Google Adwords
If applicable have you set synchronised your google analytics and adwords accounts.
- Google Accounts
Have you been given access to review and manage the Google accounts?