Launch checklist

Your Website Checklist before Going Live

It is important once your website is ready to be launched that you do a thorough website check before going live to make sure all your pages are formatting properly across all devices, that spelling and grammar is correct and the site functionality is what it should be.

Below we have put together a checklist for you to go over your website before you hit the publish button.

SITE CONTENT

To begin with let’s check your content. It is crucial that you check for anomalies. There is nothing more damaging to a business than having a website that is riddled with poor grammar spelling mistakes throughout. It is unacceptable and unprofessional.

  1. Pages 
    Are all the pages finished and populated and does your site content reflect the planned sitemap.
  2.  Menus 
    Are all pages, subpages, categories and subcategories showing in the menu or menus.
  3. Spelling & Grammar 
    The text on all pages needs to be double check and proofread for any spelling and grammar errors.
  4. Logical Pathways 
    Does the copy read well and provide a clear message and understanding for customers to know of what to do next.
  5. Layout Design 
    Does the content display correctly on the pages. Check all formatting of menus, lists, headers, paragraphs, forms, images, videos and any other content that may be on the page.
  6. Responsive Design 
    Check formatting on all devices. i.e. mobiles, tablets, laptops and desktops.
  7. Headers & Footers 
    Is the information in the header and footer sections of the website correct.
  8. Legal Information 
    Do you have a Terms of use and a Privacy Policy statement on the website, it is now a legal requirement.
  9. Contact Details 
    Are all the contact details correct on the site including the header footer sections on all pages. Double check all phone numbers and emails addresses. Are the phone numbers clickable links for mobile devices.
  10. Forms 
    Do all the forms work on the site and go to the correct people within your business, does the customer receive a copy of what they sent. Are the forms  branded with your logo
  11. Licences 
    If required do you have the correct citation and/or licensing rights for fonts, images and other content.
  12. Copyright 
    Do you know where all your content comes from including images and if any possible copyright issues apply. Don’t be caught out here, it may cost you a lot of money if you’re breaching copyright.

DESIGN

Although the design should of been already signed off and finished it is important to double check again once the website has been created to make sure the nothing has broken and that the design still represents your company as it should. Have you created logical pathways for your customers when using the site  that offer positive experiences no matter what device they’re on.

  1. Consistent
    Is your design consistent across all pages and all devices.
  2. Responsive
    Does your website reshape properly when viewing on mobile devices, scrolling should only be up and down not sideways
  3. Touch Screens
    On mobile devices are all the menus and buttons big enough for touch screens.
  4. Branding
    Are the site colours consistent with your brand.
  5. Fonts
    Ensure all fonts for headings and text are consistent and the same throughout the website.
  6. Images
    Ensure all images are correct and not showing watermarks from where they were purchased from.

FUNCTIONALITY

The functionality is crucial for the success of the website and is an important part of the checking process before going live. The last thing you want is for a customer to arrive at your website then they can’t use it due to the website not working.

  1. Forms
    Ensure all forms are working, submitting correctly and you’re receiving a copy.
  2. Required Fields
    Do your forms have all the required fields needed.
  3. Opt Out 
    Is there an opt out option for joining your mailing lists.
  4. Responsers
    Ensure that your customer receives a copy including the auto responders.
  5. Database
    Are the results of the forms being stored in the database properly and is the customer details being saved for future marketing opportunities.
  6. Email Marketing
    Have you tested your email marketing module.
  7. Links
    Do all the links work on your pages.
  8. Share & Like
    Have you allowed users to share and like information via social media platforms.
  9. Socila Media
    Are you linking to your social media platforms and RSS feeds
  10. Logo
    Your logo should be a link back to your homepage.
  11. Site Speed
    Check your site speed and loading times.
  12. 404 Pages
    Have you placed a 404 redirect page in case someone mistypes the url.
  13. Ecommerce
    If eCommerce have you organised:
    • A SSL certificate and tested it multiple browsers.
    • Payment gateway to handle your secure online payments.

ORGANIC SEO

It is important that your website has every possible chance to be found when someone is searching on Google for your products or services. What's the point of having a site if no one knows it exists or it can’t be found. There are a couple of  things that you can do to help boost your website’s organic SEO from day one.

  1. Meta tags
    Make sure all pages are using the correct meta tags for that page and not being repeated across the website.
  2. Meta Title bars
    The titles of the pages need to be unique including important keywords that are also included in the page content. Ideally no more that 70 characters.
  3. Meta Descriptions
    Page meta summary or description again must be unique to each page including keywords from the page. A small sentence no more than 156 characters.
  4. Spelling
    Double check your spelling and grammar in your meta tags.
  5. Text based URLs
    Are you using text base URL’s on the site and are you taking advantage of these on all pages.
  6. Headings
    Are you using the appropriate headings on the pages. All pages should have a least one heading 1 tag and other heading such as h2,h3 etc.
  7. Keywords
    Are your keywords included in the text on the page. They are crucial for a webpage to be found by Google when searching.
  8. Social Media
    Are you allowing customers to share or like your content via social media platforms.
  9. Sitemap
    Make sure your website offers an XML sitemap to help search engines index your website.
  10. ALT Tags
    Do all your images have the correct ALT tags on them.
  11. Robots.txt
    Do you have your robot.txt file setup properly
  12. 301 redirects
    If needed do you have proper 301 redirects setup for old pages to new ones.

ANALYTICS

Once uploaded we need to be able to track how well the website is running. It is advised that you use Google Analytics and Google Webmaster to help track visits, bounce rates, loading times, landing and exit pages, where the traffic comes from, what devices are they using and keywords used to find the website. Through analytics we can also create funnels to see how someone actually uses the website.

  1. Google Analytics
    Make sure your website has the correct embedded coding for Google analytics in the site.
  2. Google Webmasters
    Make sure you also include the Google site verification code for Google webmasters.
  3. Funnels and Goals
    Have you set up any goals and funnels in analytics.
  4. Google Adwords
    If applicable have you set synchronised your google analytics and adwords accounts.
  5. Google Accounts
    Have you been given access to review and manage the Google accounts?
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